Some of the key points are that:
- Innovation needs to be integrated in to everything we do
- We need to develop an innovation culture
- Innovation should be customer-centric: focused on meeting the needs and demands of the customer
- Ideas are tested at early stages with end-consumers to move as closely as possible to co-designing products and services with customers
- Innovation is a managed process from qualifying the idea through development through to commercialisation through to launching to the marketplace.
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