Monday, September 20, 2010

Procter & Gamble CEO A. G. Lafley Discusses Innovation Processes at Procter & Gamble

In this video, Procter & Gamble CEO A. G. Lafley discusses innovation processes at Procter & Gamble.

Some of the key points are that:
  • Innovation needs to be integrated in to everything we do
  • We need to develop an innovation culture
  • Innovation should be customer-centric: focused on meeting the needs and demands of the customer
  • Ideas are tested at early stages with end-consumers to move as closely as possible to co-designing products and services with customers
  • Innovation is a managed process from qualifying the idea through development through to commercialisation through to launching to the marketplace. 

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