Wednesday, June 25, 2008

Imaginatik CEO Speaks on Innovation and Idea Management on YouTube

Imaginatik have been putting quite a bit of good content on Innovation and Idea Management up on YouTube.

This video was posted recently. In this video, Imaginatik CEO Mark Turrell talks about how he captures ideas personally from his daily life and argues that Idea Management Systems used by Dell and Starbucks are not as effective as they could be because they focus on the 'front end' of Idea Capture and do not develop the back end processes of assessing and filtering the ideas as strongly as other products in the Idea Management space.



Part II of the discussion can be found here. In Part II, some of the interesting points include the centrality of effective processes to effective organisation and emphasises the importance of software support for people implementing idea assessment and selection processes to realise a high return on investment

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