e-week on BrightIdea.com's WebStorm 5.0

e-week recently reviewed BrightIdea.com's version 5.0 release of their WebStorm product.

Webstorm seems to be a front end Idea Capture system modelled on Corporate Social Networking principles that can be used either as a front end to BrightIdea.com's Idea Management System or independently as a collaboration and Idea Capture tool to harness customer or employee input and sentiment.

e-week write:

"Similar to Facebook or LinkedIn, WebStorm 5.0 lets users build personal profiles, create or join personal networks, send private messages, search for experts, and earn points and recognition for their ideas. Users can submit, vote and comment on the ideas of others.

Then, admins—such as product managers looking for feedback from customers, or conference coordinators creating virtual communities that parallel in-person events—will receive real-time reporting on community activity and usage patterns. This will include metrics on individual performance, activity levels and trends, the company said."