In the podcast and slides, Richard argues for a multifaceted and "requirements driven" or organization-specific approach to innovation, including elements of:
- Idea Management: "development of organization-specific methods for managing idea generation processes."
- Product Development Management: "realization of ideas in the form of commercial products and technologies."
- Environmental Innovation Management: "scanning the environment to forecast future innovations and threats."
- Enterprise-wide Innovation Management: "creation of an organizational culture that stimulates creative thinking."
- Innovation Life Cycle Management: coordinating innovation across the lifecycle and managing innovation metrics and incentives
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