- Idea Generation
- Idea Screening
- Concept Development and Testing
- Business Analysis
- Beta Testing and Market Testing
- Technical Implementation
- Commercialization (often considered post-NPD)]
The first stages (overlapping into the second through fourth stages) constitute what Wikipedia calls the 'Fuzzy Front End' of the New Product Development process.
According to Wikipedia, the Fuzzy Front End consists of:
- Opportunity Identification
- Opportunity Analysis
- Idea Genesis
- Idea Selection
- Concept and Technology Development
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