Monday, August 6, 2007

CIO On Innovation

In a July article in CIO, Diann Daniel lists "Seven Highly Effective Ways to Kill Innovation (and Seven to Make Sure You Don't)" - a similar exercise to Joyce Wycoff 's article on the top 10 innovation killers.

In #3, Daniel argues that IT should support the innovation process after ideas are generated:
In any situation, you get two activities—the invention and the innovation, or the actual process of innovating . . . technology’s role falls after invention. IT should be involved with implementing the technology that best supports the innovation process. For example, many companies are turning to vendors that offer idea management technology, such as iBank and Brightidea.com.
Of course, before facilitating the process with IT, some thought needs to go into the Idea Management process, and this kind of thinking has gone into the development of Idea Management software products such as iBank and BrightIdea.com.

1 comment:

PRWPMP said...

As someone with a foot in both the IT and Innovation Consulting worlds, I would also argue that IT itself has a key role in the creative/innovation process before implementation.

While customer-facing employees and the rest of the business units have a firm grasp on customer needs and therefore are well-positioned for idea generation, I challenge you to name an organization where every product, service or business model does not in some way interface with IT?

IT may not understand the nuances of the business/customer dynamic, but they certainly know the nuts and bolts of systems that support the dynamic.

Bottom line: Don't forget to toss in a few IT'ers in your idea generation mix. They can help you envision a unique set of ideas, learn about potential new technologies to leverage/avoid, and provide input on ways to make even crazy ideas a reality.

Paul Williams
http://www.thinkforachange.com